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Summer Sorbet Time

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Undies Matching Your Bras

Ombre Love

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Color Block Power

All the Neon You Need

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United Nations SDGs

Proud Member of the Conscious Fashion & Lifestyle Network

&HER supports Goal 9 and Goal 12 of the United Nations Sustainable Development Goals.

See How We Support These Goals

The Nude Collection

Soft Neutral Skin Tones

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Create Your Fit

You are unique.

Creating a fit that is uniquely your has never been so easy. Follow our fit guide to find a closest size or upload pix to get a custom bra made for you.

For custom orders, if it's not a perfect fit, we’ll alter or remake your order for free – guaranteed.

GO TO FIT GUIDE

&HER Bralette

Soft support for small boobs.  From small body frame to Volumtuous body frame.  If you have small boobs, this minimal coverage bra gives the right support that is comfortable and fun.
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Looking Good. Feeling Great.

&HER Yoga Bra is comfortable, provides great support, and much more sustainable than any polyester yoga gears. Enjoy the naturally breathable, moistoure absorbent, and soft &HER bra when you stretch your body and your mind.

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Why &HER is Different ?

It is ALL ABOUT YOU.

Custom Made, On Demand, Low Waste Manufacturing. Clothes should fit YOU, not the other way around.

Everyone is Unique, and clothes should fit you, not the other way around.

We make bras uniquely for you from scratch (from fibers that are sustainably grown, sourced, and spun).

Better for you, better for the planet.

Step 1 Get Fitted via &HER Fit Guide

We use AI and Machine Vision to connect your body shape to automated production.

Step 2 We Make Every Bra in House from Sustainable Fibers

Each garment is made uniquely for you in our Brooklyn mini production studio.

Step 3 Arrives Quickly

Your garment is knitted, printed, or ship within 1 week.

Step 4 Guaranteed Fit

If it's not a perfect fit, we’ll alter or remake your order for free – guaranteed.

Connect Your Body Shape Directly to Automated Manufacturing.

&HER Fit Guide determines your body shape and automate the best fit pattern to custom made your order.

 

Image examples of machine detecting body parts and measurements
Machine Vision and Machine Learning is only as smart, as accurate, and as equitable as the data that we feed it.  Research shows that many of current machine learning algorithms are heavily biased because machines are trained on biased data sets.* 
 
Help us become equitable, so we can fit every shape, every age, and every skin tone. Your photo contributions will help us build the bra for others who are similar to you.
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We value your privacy and will never sell or share your data with anyone else.  The data we collect is anonymized and for training purposes only.
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We currently have 250 data points, and help us reach our next goal of 1,000!
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We are looking for bra testers. Sign up to be considered!
 

 

 

 

GO TO FIT GUIDE

 

 

 

Use American Grown Long Staple Cotton & Non Toxic Spandex.

We use Supima cotton that is grown in the southwest of United States and Roica spandex that is free from toxicity.

Only the Best for Your Boobs 

Supima Farm during Harvst

We use the "Finest Cotton in the World."

 

Supima Cotton is grown in the US south west: California, Arizona, and Texas. This strand of cotton is native to the America soil and thrive in the desert and dry climate. Only 1% of the world's cotton production is Supima, which is an extra long staple fiber that has a natural sheen and extra soft hand. 
 
We use Supima for your bra because the long and lustrous fiber is durable, soft, and exudes a natural vibrancy in color.
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Visit SUPIMA to meet the farmers behind the fiber.
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Roica Yarn Attributes

 

We use the most Sustainable Spandex

 Roica V550 is the one and only degradable spandex in the world.  It is produced under cradle to cradle certification. 

The features are 

1.)having the degradability under industrial composting conditions (ISO14855) 2.)not releasing any harmful substances during its breaking down, which means

0% EXPOSURE FROM

CARCINOGENS,

MUTAGENS, OR

REPRODUCTIVE TOXICANTS

We are working on a solution for the after life of your bra when it is no longer in use, and that is why we insist on using this fiber. 

 Enjoy!

 

 

C2C

SHOP &HER

Degradable, Compostable, Sustainable.

Better for you. Better for the planet. Better for all of us.

Made Locally in Brooklyn, NY.

We moved in to our mini studio in August 2022, and we will be fully operational by October, 2022.