It is all About You
Everyone is Unique, and clothes should fit you, not the other way around.
We make bras uniquely for you from scratch (from fibers that are sustainably grown, sourced, and spun).
Better for you, better for the planet.
Step 1 Get Fitted via &HER Fit Guide
We use AI and Machine Vision to connect your body shape to automated production.
Step 2 We Make Every Bra in House from Sustainable Fibers
Each garment is made uniquely for you in our Brooklyn mini production studio.
Step 3 Arrives Quickly
Your garment is knitted, printed, or ship within 1 week.
Step 4 Guaranteed Fit
If it's not a perfect fit, we’ll alter or remake your order for free – guaranteed.