It is all About You

Everyone is Unique, and clothes should fit you, not the other way around.

We make bras uniquely for you from scratch (from fibers that are sustainably grown, sourced, and spun).

Better for you, better for the planet.

Step 1 Get Fitted via &HER Fit Guide

We use AI and Machine Vision to connect your body shape to automated production.

Step 2 We Make Every Bra in House from Sustainable Fibers

Each garment is made uniquely for you in our Brooklyn mini production studio.

Step 3 Arrives Quickly

Your garment is knitted, printed, or ship within 1 week.

Step 4 Guaranteed Fit

If it's not a perfect fit, we’ll alter or remake your order for free – guaranteed.

Free Exchange & Return is available within 30 days from purchase.

Click HERE to process Exchange and Return.